Corporate Communications

All media and public record requests and requests for interviews are to go through the Corporate Communications Office by calling Nathan Walls at (910) 433-1578, emailing, or writing to 433 Hay Street Fayetteville, NC 28301, attention Corporate Communications. The office responds to requests for information Monday through Friday, 8 a.m.-5 p.m., and after hours in cases of emergency. In order to ensure the most timely and accurate response possible, media is to contact the Corporate Communications office with all requests.

Mission & Vision 

The mission of the City of Fayetteville's Corporate Communications Department is to inform and engage citizens, strengthen and expand the City's reputation and foster community pride and cooperation. Our vision is to be a transparent provider of timely and accurate information to the public.

About Corporate Communications

The Corporate Communications Department of the City of Fayetteville is the public relations arm of the organization. The staff of Corporate Communications facilitates public records requests, media releases, social media communications, advertising, public service announcements, marketing plans, City publications, and timely information dissemination to the citizens of Fayetteville. Corporate Communications broadcasts City Council meetings, plans events, helps with community outreach, and conducts the Citizens' Academy. The team has won numerous awards for its publications and marketing and communications plans. Corporate Communications, as part of the Administration portfolio, reports directly to and takes direction from the City Manager.

The City's Corporate Communications Office is the public's liaison for public record requests and as such, all requests for information from the City should be sent to the Corporate Communications Office. Corporate Communications is also the media's resource for information and, in order to ensure the most timely and accurate response possible, should be contacted for all requests (including official statements, interviews, documents, etc.).


Corp Comm StaffCommunications includes both internal and external communications. Internal Communications provides services to City departments that aid them in their communications with employees and their media relations. The program will inform staff about key strategic messages, work to boost employee morale and keep employees connected to the organization. External Communications provides brand and reputation management, citizen engagement and public outreach and marketing and public relations services through various Corporate Communications functions, including, but not limited to monitoring media outlets, FayTV7, branding, graphic design, social media, marketing plans, media relations, crisis communications, sponsorships and citizen engagement tools.


  • Digital and physical billboards
  • Local publications
  • Social Media advertising
  • Sponsorships

Branding and Corporate Identity

  • Graphic design and brand management to all facets of City communication
  • Enforcement of City's Branding and Corporate Identity Policy

City Website (

  • Content management and leadership over site
  • Work closely with Information Technology 

Community Relations and Outreach


  • Public educational and government access channel
  • Original programming
  • Public service announcements
  • Departmental video production
  • Live broadcast of City Council Meetings

Internal Communications

  • Fayetteville Frontline Employee Newsletter
  • City Manager's Messenger
  • Branding and marketing of City campaigns and events

Media Relations

  • Print/TV/radio interviews
  • Press releases
  • Media queries
  • Press conferences

Social Media Management

  • Facebook, Twitter, YouTube, etc.
  • Facebook Town Halls
  • Enforcement of City's Social Media Policy

Support to City Manager/Mayor and City Council

  • Communications advisor to staff
  • Talking points
  • Speeches

Communications Staff

  • Kevin Arata, Corporate Communications Director
  • Kenneth Mayner, Chief Branding Officer
  • Nathan Walls, Public Information Specialist - Media Relations
  • Gavin MacRoberts, Public Information Specialist - Multimedia
  • Valree Baltodano, Public Information Specialist - Social Media

  • Sherri Kropp, Television Production Specialist 
  • Anne Laurie, Office Assistant II

Print Shop and Mail Room

The Auxiliary Services program provides a full range of postal and printing needs to all City departments, providing the highest quality service in the most cost-efficient manner and with the highest degree of customer satisfaction.

Auxiliary Services Staff

  • John Hickman, Print Supervisor
  • Jean Diehl, Printer
  • Hilda Elliott, Mail Room Specialist/Office Assistant I


  • Branding and Corporate Identity Policy
  • Broadcasting and Video Production Policy 
  • Communications Policy 
  • Print Policy
  • Social Media Policy
  • Web Policy



Kevin Arata, Corporate Communications Director

Arata, KevinCorporate Communications DirectorCity Manager's Office, Corporate Communications(910) 433-1978
Baltodano, ValreePublic Information Specialist - Social MediaCorporate Communications(910) 433-1341
Kropp, SherriTelevision Production SpecialistCorporate Communications(910) 433-1470
Laurie, AnneOffice Assistant IICorporate Communications(910) 433-1451
MacRoberts, GavinPublic Information Specialist - MultimediaCorporate Communications(910) 433-1488
Mayner, KennethChief Branding OfficerCorporate Communications(910) 433-1751
Walls, NathanPublic Information Specialist - Media RelationsCorporate Communications(910) 433-1578