Economic and Business Development


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We recognize that high quality City services are to a large extent dependent on a strong business community and local economy. The mission of the Department of Economic and Business Development is to support existing and attract new high quality retail and commercial enterprises throughout the City, redevelop under performing corridors and catalyst sites, expand our local incentives portfolio, assist a diversity of business interests with a wide range of needs, and continue to work with our partners in order to bring about a higher level of prosperity, job growth and expanded economic opportunity for our citizens.


  1. Commercial & Corridor Redevelopment
  2. Marketing & Business Development
  3. Local Investment Portfolio

Key Activities and Objectives

  • To support existing and new businesses wanting to expand or grow in the City by offering assistance and guidance with our regulatory processes
  • To attract new commercial and retail enterprises to the City, especially along major City corridors
  • To initiate and support redevelopment opportunities along the under-performing corridors and catalyst sites
  • To continue to work collaboratively with our local, state and national partners to bring about financial incentives and help advance Fayetteville as a city that is open for and supportive of businesses, companies and industries
  • To market the opportunities and resources that are available to assist micro enterprises, small ,and start up businesses
  • To expand the City's portfolio of financial offerings including local incentive programs


  • Lead the redevelopment of Catalyst Site 1
  • Develop, maintain and keep current an inventory of all commercial, retail, and vacant properties within the City
  • Develop an Economic and Business Development strategy for the City
  • Develop and implement marketing strategies for the economic and business grant
  • Establish a business assistance program to assist and provide guidance to owners and representatives through the city's regulatory processes
  • Administer and expand City's financial incentive portfolio
  • Seek grant and other financial assistance at the state and federal level

Departmental History

The City Council during it February 2014 strategic planning retreat determined that its second highest priority is the development of a city wide economic development strategy. Subsequently, Council also established the following strategic goal "The City of Fayetteville will have a strong, diverse and viable local economy"

Hence, in the adopted FY2015 budget, City Council established the first department whose primary focus is the economic vitality of the city.


Department Staffing Responsibilities

  • Director of Economic and Business Development: Provides leadership and direction to the Department. Develops and implements strategic plans and initiatives consistent with departmental mission. Directs corridor redevelopment and major projects. Directs marketing efforts to assure business retention, expansion and attraction. Oversees outreach programs for small business. Works collaboratively with strategic partners at the local, state and national level to bring job growth to the city. Manage the Incentive portfolio offered by the city. Responsible for revitalizing distressed business corridors, target development in redevelopment areas, tax base expansion and job creation through public-private real estate partnerships. Serves as the principal point of contact with external and internal constituencies on public-private partnership for economic development through commercial real estate activities. Negotiate, develop and monitor Property Tax Grant Back agreements and other forms incentives.
  • Marketing and Business Development Manager: Responsible for marketing the city's efforts to assure business retention, expansion and attraction. Markets the strategic initiatives, redevelopment tools and business assistance resources. Assist in the development of an inventory of city owned properties, commercial and retail sites. Develop and administer business assistance programs to assist small businesses citywide. Provides counseling, guidance, and referrals to start-up and established businesses.
  • Administrative Assistant: Responsible for providing day-to day business support to the department


The responsibility for economic and business development, and growth is shared collaboratively among many partners including other city departments and community agencies.


 James Palenick, Economic and Business Development Director

James Palenick, Economic and Business Development Director

Monroe, SusanMarketing and Business Development ManagerEconomic & Business Development(910) 433-1321
Palenick, JamesEconomic and Business Development DirectorEconomic & Business Development(910) 433-1304
Rivera, ThaliaAdministrative AssistantEconomic & Business Development(910) 433-1264