Corporate Communications

About Us 

CorpComm staff-2The mission of the City of Fayetteville's Corporate Communications Department is to inform and engage citizens, strengthen and expand the City's reputation and foster community pride and cooperation. Our vision is to be a transparent provider of timely and accurate information to the public. Corporate Communications is the public relations arm of the organization. The staff facilitates public records requests, media releases, branding initiatives, social media communications, advertising, public service announcements, marketing plans, City publications, and timely information dissemination to the citizens of Fayetteville. The department also manages the City's website, broadcasts City Council meetings, plans events, helps with community outreach, and conducts the Citizens' Academy. Additionally, the team has won numerous awards for its publications and marketing and communications plans. Corporate Communications, as part of the Administration portfolio, reports directly to and takes direction from the City Manager.

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Kevin V. Arata, Corporate Communications Director


Kevin is the Corporate Communications Director for the City of Fayetteville, where he has worked since April 2015.  He retired from the Army after 29 years of service, just prior to coming to work for the City, with his most recent assignment at Fort Bragg as the Director of Public Affairs for XVIII Airborne Corps and Fort Bragg. He is originally from Hyde Park, New York and has lived in North Carolina since 2010 when he was first stationed at Fort Bragg. He now resides in Fayetteville with his wife.

Kevin’s background is in Public Affairs, the field in which he worked for the last 15 years of his Army career, while the earlier period of his Army time was spent serving as an Infantry officer. He has also been stationed in Louisiana, Kentucky, Georgia, New York, Kansas, Germany, and Virginia, and has served two tours in Afghanistan and one tour in Iraq. He earned his Bachelor of Science degree from the United States Military Academy and his Master of Arts in Speech Communication from the University of Georgia. 

MacRoberts, Gavin

Gavin MacRoberts
  • Departments:Corporate Communications
  • Divisions:Corporate Communications, FayTV7
  • Title:Public Information Specialist - Multimedia
  • Phone:(910) 433-1488
  • Email:

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