Why Fayetteville?

The Economy

The City of Fayetteville has a strong, diverse and viable local economy. The City is fostering economic health and vitality for the community by creating jobs and supporting strategic industry initiatives, by utilizing appropriate development and redevelopment tools, and leveraging partnerships.  A healthy economy is essential to a community’s life, which creates opportunities to develop and grow small businesses, higher paying jobs for residents and less reliance on property tax for homeowners by:

  • Sustaining a favorable development climate and appropriate redevelopment tools to encourage business growth.
  • Increasing the occupancy rate of vacant retail and office spaces.
  • Increasing high quality, affordable housing that stimulates the economy and improves qualify of life for residents.
  • Leveraging partnerships for job creation and retention with a focus on local and regional workforce on increasing per capita income.
  • Maintaining partnerships with the business community through engagement and quality customer service.
  • Implementing strategies aimed at diversifying the City’s tax base – increasing industrial and commercial tax base.
  • Building Systems for Entrepreneurial Support through a One-Stop Shop Approach.


A Great Place to Do Business

Fayetteville offers an environment that provides:

  • A greater potential for homeownership because of its lower property and personal tax rates.
  • Diversity amongst its people.
  • A strong military presence, located next to one of the world’s largest military installations, Fort Bragg.
  • A greater opportunity for obtaining advanced and higher degree of education at a lower cost to student and family.
  • Lower cost of living, especially in housing costs.
  • Accessible healthcare at lower cost with a Veterans Hospital and a growing number of clinics and other medical care facilities.
  • A highly skilled and efficient workforce, with a growing, highly-technical labor force of veterans due to military sequestration.
  • Accessibility to Interstate highways I-40 and I-95, with direct Amtrak rail route between New York and Miami.
  • A great climate – located midway between the mountains and the ocean.
  • A midway destination point on an Interstate between New York City and Miami.


Major Fayetteville Businesses

  • Goodyear Tire and Rubber Company employs approximately 2,500 workers and produces roughly 32,000 tires each day.  The company is now in its 45th year in Fayetteville.  
  • Mann+Hummel Purolator Filters employees approximately 1,100 workers at its filter and manufacturing plant.
  • Eaton employs about 650 workers. The plant designs and manufactures motor control centers and control products.
  • Soffe employs about 450 workers in its apparel plant, which makes active apparel that is sold by sporting good and department stores as well as AAFES and Navy Exchanges.
  • The DAK Americas plant manufactures polyethylene terephthalate resin use to make plastic bottles and other food packaging, and employs about 110 workers.
  • Cargill Inc. processes soybean and peanut oils, and employs approximately 75 workers.


Fayetteville’s Demographic

The City of Fayetteville was named in honor of French Gen. Marquis de Lafayette. Fayetteville was honed with The All-America City Award in 1985, 2001, and 2011. It is comprised of 149 square miles with a population of 203,948.

Fayetteville shares its city with a large military presence. Fort Bragg, the nation’s largest military installation, has roughly 53,700 active troop members on a post of approximately 163,000 acres. Also on post are roughly 14,000 civilians who provide support services to the military.  The population of active duty, military families, retirees and other support contractors is $9.9 billion to the 11 counties surrounding the post.

Fayetteville has a strong medical presence with several clinics and major hospitals, including:

  • Womack Army Medical Center
  • VA Medical Center (two locations)
  • Cape Fear Valley Health Systems (with two local sites, in addition to locations in Bladen and Harnett counties)

Fayetteville’s retail and service jobs account for about 36% of all private industry jobs, and the number continues to grow.  New business expansion continues to grow along commercial corridors, resulting from the City’s growing residential areas. New highway construction has also made traveling around the city easier and more accessible to commuters, giving rise to increase in the retail industry.

In Fayetteville everyone can find something to do, with a culture that encompasses arts and entertainment, recreation, and varying cuisines from all over the globe. Downtown Fayetteville offers bistros and cafes, and there are food trucks and breweries and wineries that add to the dining experience in Fayetteville.

Fayetteville’s downtown is home to many arts, music and festivals. Festival Park has become a popular venue for festivals and concerts, including Fayetteville’s Dogwood Festival, symphony concerts, and summer and fall festivals. Other places and events include the City Market at the Museum, where twice a week local vendors sell fresh produce, handcrafted items and more.  Downtown also hosts 4th Friday, a monthly celebration of arts and locally-owned businesses. Other events held downtown include Fayetteville After 5 -- a free summer concert series --, Blues-N-Brews, Zombie Walk and Dickens Holiday, which all provide entertainment to residents and visitors alike.

The Crown Complex is the premier entertainment venue in Fayetteville, which has played host to rocker Elton John, hip-hop entertainer J. Cole and Motown Smokey Robinson, and is home to the Fayetteville FireAntz hockey team. Fayetteville also has various theatre acts that include Cape Fear Regional Theatre, Gilbert Theater, Methodist University, and Fayetteville State University.

Fayetteville offers an abundance of retail and locally-owned stores, providing plenty of shopping opportunities. Shoppers can stop in downtown to visit the many locally-owned, unique shops, or visit Cross Creek Mall, which offers 130 stores.

With an abundance of churches with varying denominations, Fayetteville caters to many faiths and religions. Fayetteville also offers great schools including public, year-round and private, in addition to local universities and community colleges.


Strategic Plan

It is the City of Fayetteville’s goal to improve corridors and to stimulate placemaking enhancement opportunities such as a new “District” development at Cross Creek Mall and the North Carolina Veterans Park as a part of its strategic economic development initiative that utilizes improved quality of life to promote commercial and residential growth. Through its promotion of revitalization of existing neighborhoods, the City hopes to effectively preserve the pattern and character of its neighborhoods that will result in improved quality of life for all its residents. 

The results of the Strategic Plan include:

  • A favorable development climate with continual improvement of internal processes, supporting the business environment
  • Revitalized neighborhoods with effective zone, code enforcement and violation abatement
  • The City’s growth with quality development and champion placemaking and corridor improvements
  • Develop and maintain transportation and stormwater systems to an established target level of effectiveness and quality
  • Strategic land use policy to decrease oversupply of commercial land and underdeveloped buildings
  • Time and accurate development and construction review, and trade service inspection services

City of Fayetteville Departments:


Relocating to Fayetteville

If you are interested in locating your business to Fayetteville or in you are in need of relocating your business, there are economic and business development professionals who are ready and willing to assist you to in securing a suitable site or building that meets your specifications and needs. 

Let us help you with:

  • Site location and property selection.
  • Demographic and other market research to ensure the correct location for your business.
  • Workforce development and workforce availability.
  • Equity and investment programs through our local lending program and other lending resources.
  • Planning and zoning.
  • Code enforcement.
  • Stormwater and traffic.
  • Site review and building inspection.
  • Historic preservation.